100 Years of Moroccan Cultural Heritage — Special Edition Packaging.
Project Overview
To celebrate 100 years of Henry’s, one of Morocco’s most iconic biscuit brands, this project reimagines packaging as a storytelling object rather than a simple container.
The goal was to create a special edition keepsake tin that honors Moroccan cultural heritage while opening a new chapter in the brand’s visual identity.
Each package was designed to preserve memories, evoke emotion, and connect generations through shared stories.
Industry
Food & FMCG
Scope
Branding & Packaging Design
Edition
Centennial Special Edition
Deliverables
Collectible tin packaging, visual system, storytelling concept
The Brief
For a century, Henry’s biscuits have been part of everyday Moroccan life.
The challenge was to design packaging that:
- Captures the storytelling essence of the brand
- Celebrates 100 years of shared moments
- Preserves cultural memory for future generations
- Feels timeless, collectible, and emotionally resonant
Creative Approach
The final packaging system focuses on narrative-driven design:
Traditional denim culture references
- Repeating geometric patterns symbolizing continuity and heritage
- Bold typographic compositions that communicate identity and pride
- A tin format designed to be reused and kept as a memory object
