Introduction
FMEF is a national foundation dedicated to promoting financial education in Morocco for individuals, businesses, children, and educators.
During my internship at Artcoustic Studios, I worked on adapting and designing social media visuals to support FMEF’s mission and improve the visibility of its educational content across digital platforms.
Industry
Financial Education / Non-profit
Scope
Social Media Design
Duration
5 weeks
Audience
General public, youth, educators, entrepreneurs
Challenge
FMEF’s communication faced several challenges:
- Addressing multiple target audiences (children, adults, educators, entrepreneurs)
- Making financial education content approachable and engaging
- Respecting a strong institutional identity while remaining visually attractive
- Ensuring clarity across bilingual / multilingual content
Approach
- Re-adapting educational content into clear and engaging social media visuals
- Using color, icons, and hierarchy to simplify complex financial concepts
- Maintaining visual consistency with FMEF’s institutional branding
- Designing layouts suitable for different platforms (feed, stories, campaigns)
Services
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